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Engaging Followers on LinkedIn | HootSuite University Presentation

With more than 160 million users on its platform, LinkedIn is a strategic digital platform to connect with top decision players in your industry. A newer addition to LinkedIn, the “Company Page,”...

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Designated Editor Writes a Book | Where to Begin

In my quest to share my insights and expertise in a more structured format, I’m working on a book. But not without help! Lisa Tener’s class is helping to keep me on-target for a first draft in 8...

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Designated Editor Writes a Book | Retreat Weekend

Book Writing Requires Retreat Weekend Room 202 was a second attempt at the ideal sanctuary to remove distractions and stimulate my book writing. With a sliver of a Bay view, the fireplace blazing, and...

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Philanthropic Marketing Bequests: Tips and Facts

By Suzanne McDonald Marketing can be an exciting career that covers a breadth of topics.  But, sometimes marketing focuses on more somber matters, such as death and soliciting bequests from such life...

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Blogging, Web Content & Optimizing Profit Potential

Blogging, Web Content & Optimizing: What Do I Get? By Suzanne McDonald Blogging and developing web content are both time-consuming and/or expensive. An engaged audience at the Rhode Island...

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